A Lesson from Linsanity

Jeremy Lin, the Harvard player turned Knicks sensation, has inspired "Linsanity" by his recent streak of phenomenal performance. The media coined the phrase. Lin earned it on the court.

In his recent Wall Street Journal article, Jason Gay insightful observed that "...'Linsanity' also feels like an organic, emphatic reversal of the contrived way stars have been packaged and processed, in sports and beyond."

I can't help but compare "Linsanity" to the Republican presidential candidates who are jockeying for their party's nomination. Every nuance of reputation is genetically engineered in spin-doctor laboratories. Any wholesome natural goodness or inspiration is removed by excessive processing.

In your media diet, which would you rather consume?

With no artificial ingredients, additives, re-engineering or continual processing, organically grown brands are a healthy alternative. They're also less likely to leave a bitter aftertaste.

Reputations are earned, not engineered.

In health care, effective brands are organically grown when a dedicated staff understands the unique attributes that make their organization successful and demonstrates them in everything they do.


— Tom DeSanto

Image: Google Images/ ABC News