The Paradox of Change

Health care practitioners face a paradox of change.

Technologies, regulations and market dynamics sweep us along.
Inefficiencies, rising costs and inequities hold us back.
Our health care system is changing constantly, yet not changing at all.
Once again Americans are demanding more from the system.
In response we embrace the vital role of change agents.
We seize acute opportunities and battle chronic challenges.
From most infinitesimal details to the elephant in the room,
we are consumed by change—and the lack of it.
— Tom DeSanto
In the October issue of Healthcare Marketing Report, I write more about change.

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